USIC

We’re excited to team up with USIC — a brand that proudly wears the label “sick.”

You might look at it and think:
“That’s sick.”
Exactly.

What used to sound like an insult is now a badge of brilliance — a way to celebrate the bizarre, the clever, the beautifully twisted.
It’s not weird for weird’s sake. It’s smart. It’s sharp. It’s got attitude. And you’re right:
That’s sick. That’s USIC.